Purpose-Led Approach
An impact oriented, future-back mindset is the hallmark of best practise Purpose-led organisations and is supported by the concept of Purpose Pillars.
Purpose Pillars support the activation of a Purpose by crystalising the desired external impact an organisation wants to have within a 5-to-10-year time horizon.
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Purpose Pillars serve to unite and mobilise a workforce around a clear vision, described by external impact goal. These are shown to be significantly more motivating to employees than internal goals (such as customer growth, revenue targets, % marketshare, etc) and speak to creating legacy.
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Purpose statements address the “why”
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Purpose Pillars address “to what impact” and collectively form the Vision
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Values (paired with the strategy) address the “how”
How we're progressing against our goals....